Remote ethnography | In-Home-Use-Tests (IHUT) | Deep dives
Whether it's in-home or out and about: To be able to document situations of interest easily with a smartphone and to be able to gather user-generated multimedia input in the moment is a real game-changer for digital ethnography.
Use Liveloop Lab and our Smartphone diary app to run vivid remote ethnography projects, In-home-use-test (IHUT's), deep dives, and out-of-home discoveries. Dive easily into your target audiences' everyday lives, understand usage situations, and document life realities.
Leverage digital ethnography with Liveloop Lab
-
UNDERSTAND LIFE REALITIES
Engage audiences and bring their life realities into the board room. Understand their requirements and increase concept, idea, and product fit. Use insights to refine audiences and to create personas.
-
DISCOVER MOMENTS OF TRUTH
Identify the real moments of truth of product performance. Increase customer success by focussing on the experiences that matter for customer satisfaction.
-
LET MULTIMEDIA SPEAK
Benefit from user-generated smartphone videos and pictures and let multimedia show the realities - instead of asking participants to report and explain.
-
PROVIDE CULTURAL CONTEXT
Ethnographic multimedia input provides additional context to text and descriptions, bringing insights vividly to life.
-
UNDERSTAND LIFE REALITIES
Engage audiences and bring their life realities into the board room. Understand their requirements and increase concept, idea, and product fit. Use insights to refine audiences and to create personas.
-
DISCOVER MOMENTS OF TRUTH
Identify the real moments of truth of product performance. Increase customer success by focussing on the experiences that matter for customer satisfaction.
-
LET MULTIMEDIA SPEAK
Benefit from user-generated smartphone videos and pictures and let multimedia show the realities - instead of asking participants to report and explain.
-
PROVIDE CULTURAL CONTEXT
Ethnographic multimedia input provides additional context to text and descriptions, bringing insights vividly to life.
