Online Qualitative Research
Research Community, Online forum, Bulletin board, Qual Market Research Platform (or even MROC, like in the early days): While the terminology is still evolving, it is fair to say that qualitative online research methods have been establishing as a true complementary and sometimes even as the better alternative to traditional qualitative methods.
Use Liveloop Lab to bring speed and flexibility to your projects, to reach wider (and different) audiences, work easier with participants around the globe – and improve the fit of qual research processes and the requirements of today's agile corporate decision making.
Use Liveloop Lab to go in-depth with innovative qual tools and methods now
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EXPLORE & OBSERVE
Benefit from a large variety of methods to dive into the life realities of your target audiences. Combine diary and exercises, quant and qual in a seamless workflow. Get in-the-moment feedback and collect expressive and conclusive multimedia content.
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GATHER FEEDBACK, DISCUSS & PROBE
Engage your audiences around your topics large and small – and gather vivid insights. Launch a forum, spark a discussion, probe easily - whenever you require more in-depth insight.
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TEST & EVOLVE IDEAS & CONCEPTS
Whether it is a structured review on one or several concepts or co-creating and evolving ideas together with your audiences: Benefit from a variety of quant, qual, and creative exercises to work with.
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GO INTERNATIONAL
Work easily with participants in several countries: Use as many languages as you like in a project. User groups are separated from each other (if you like). Automated content translation allows moderators and observers to follow foreign content in real-time.
-
EXPLORE & OBSERVE
Benefit from a large variety of methods to dive into the life realities of your target audiences. Combine diary and exercises, quant and qual in a seamless workflow. Get in-the-moment feedback and collect expressive and conclusive multimedia content.
-
GATHER FEEDBACK, DISCUSS & PROBE
Engage your audiences around your topics large and small – and gather vivid insights. Launch a forum, spark a discussion, probe easily - whenever you require more in-depth insight.
-
TEST & EVOLVE IDEAS & CONCEPTS
Whether it is a structured review on one or several concepts or co-creating and evolving ideas together with your audiences: Benefit from a variety of quant, qual, and creative exercises to work with.
-
GO INTERNATIONAL
Work easily with participants in several countries: Use as many languages as you like in a project. User groups are separated from each other (if you like). Automated content translation allows moderators and observers to follow foreign content in real-time.
