In the overlapping worlds of social selling, online commerce, and high street storefronts, identifying and understanding consumers’ touchpoints with products and services has become vital – and ever more complex.
Engage your audiences in a remote Insight Lab. Dive into your target audiences' real purchasing processes and actual usage situations. Assess and enhance customer touchpoints, identify and optimize the moments of truth. Understand, create and improve bonds between your customers and your products or service.
Engage audiences to assess real-life customer journeys, wherever they are. Go in the moment and explore customer experiences when they happen. Understand requirements and increase customer experience fit.
Identify and assess touchpoints along the customer journey. Create the foundation for well-constructed journey mapping, customer segments, and personas.
Identify the real moments of truth along the customer journey. Increase customer success by focussing on the experiences that matter for customer satisfaction.
Use your audiences as an agile insight source for questions large and small around potential customer success improvements. Iterate and optimize ideas in feedback loops until you have the best solution.
Engage audiences to assess real-life customer journeys, wherever they are. Go in the moment and explore customer experiences when they happen. Understand requirements and increase customer experience fit.
Identify and assess touchpoints along the customer journey. Create the foundation for well-constructed journey mapping, customer segments, and personas.
Identify the real moments of truth along the customer journey. Increase customer success by focussing on the experiences that matter for customer satisfaction.
Use your audiences as an agile insight source for questions large and small around potential customer success improvements. Iterate and optimize ideas in feedback loops until you have the best solution.